Domain masking is the process of hiding an actual domain name of a website from a Uniform Resource Locator (URL) field of a web browser in favor of another domain name.
Technically speaking, changing a domain name in the displayed URL is known as domain masking.
Domain masking is an exceptionally simple way to mask a domain name when it is being sent to another domain name by keeping its original masked domain in an address bar of your web browser.
Domain Masking – Some Vital Aspects!
Why Domain Masking Is Important?
Domain masking is useful if you have a very long domain name for your website such as “abcdefghijklmnopqrstuvwyzx.com”. These types of domain names are too long and even difficult to remember as well as spell correctly.
You would prefer not to change all the links on your website to use a new small domain name such as “abc.com”, so you just forward the “abc.com”, name to “abcdefghijklmnopqrstuvwyzx.com” and domain mask it!
When a person types “abc.com” domain name in his web browser, he would actually go straight to the “abcdefghijklmnopqrstuvwyzx.com” website and he would never know as it would only show “abc.com” in an address bar of his web browser once a domain is masked.
Many times, promotional campaigns are run by organizations from various domain names and not their main website’s domain name. This is normally done because their main website’s server doesn’t get extremely high internet traffic.
Sometimes, business promotion work is sub-contracted to other agencies that run advertisements from their domain or server. When such circumstances emerge, it would be an awful user experience if a visitor saw a different domain name. It could even lead a visitor to think that this website has been hacked.
To avoid this type of situation, domain masking is a helpful approach to ensure that your visitors see your domain name with online advertising.
Domain Masking & SEO
Under many conditions, domain masking results in search engines seeing two different domain names with precisely the same content. Accordingly, search engines might remove web pages from one of the two websites from its records. Normally the older or original content is retained.
In some cases, if domain masking is seen as a tricky technique, then it might even result in penalization by various search engines.
Though, it does not mean that this ought not to be done. You could do masking of the domain by implementing canonical tags on web pages in one of the two domain names.
Canonical tags tell search engines where the main or original version of any given web page is to be found. By implementing canonical tags, you would alleviate the chances of search engines seeing two versions of the same webpage. Only the web page with a canonical tag would be listed in search results and a duplicate content would be overlooked by search engines.
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