Why IDNs Are So Important – A Quick Overview!

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Why IDNs Are So Important – A Quick Overview!

Heard about IDNs?

Nowadays, the internet users are increasing rapidly and there are lots of individuals who are non-English speakers. They do not use Latin script characters in their day-to-day life. So, it is very important to use domain names in non-Latin scripts.

IDNs (Internationalized Domain Names) are domain names, which represent local language characters to increase the ability of users to use the internet in their own particular languages. This evolution is one of the most important parts of the progression and the internet’s future growth.

The main goal of Internationalized Domain Names is to enhance the international functionality and accessibility of the internet by allowing more and more users to register different domain names in non-English languages.

Let’s help you know why Internationalized Domain Names are so important for a huge portion of the globe’s population living in regions where the Latin script characters are not native.

IDNs – The Increasing Value!

  • Get A Huge Audience Base

If you register an Internationalized Domain Name, which represents your native language characters, then you will get a much larger local audience group over the internet.

Most of the world’s population is non-English speakers and by enrolling an IDN, your business could capture a huge target audience base.

Many non-English talking individuals use a keyboard, which supports their language. Therefore, when they search for any website, they are obviously searching in their local language.

So, if you have an English website for your business, you can even consider making it available in other native languages; this could help you increase a huge volume of traffic to your website.

  • Domain Availability

Today, it becomes very hard to select a good domain name, as many good English-language domain names have already been taken by other businesses and you may not get a right domain name for your business.

But, Internationalized Domain Names still have a great availability. There are still a lot of incredible single-word domain names available!

So, given the immense advantages of Internationalized Domain Names, why not register an IDN today!

BookMyIdentity, an ICANN accredited domain registrar has made IDNs available in many native languages, which gives customers a chance to build a successful online presence in their own language.

  • Localization

An important factor that keeps Internationalized Domain Names in high demand is localization. There are millions of businesses in the world and many of those are in non-English speaking countries. Most of them do not have an interest in using English names. In these cases, Internationalized Domain Names play an important role in capturing a local market.

Register your Internationalized Domain Name today with BookMyIdentity, which allows you to target your audiences in your own native language and build an exclusive and a unique identity for your brand.

References

IDNs Benefits

IDNs Checksheet

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