A sunrise domain period is an initial phase of a new generic top-level domain (gTLD) name launch before it opens to the general public.
It is a special phase in which trademark owners or brand holders may pre-register domain names that are similar to their brands or trademarks in order to prevent domain squatting, domain grabbing and even possible legal disagreements.
Sunrise Domain – Things That You Must Know!
A sunrise period for a new generic top-level domain lasts for approximately 30-60 days; after this sunrise period, all domain names in top-level domains are open for everyone to register.
To register your business trademark as your domain name with a new generic top-level domain, you should submit your trademark to the TMCH (Trademark Clearinghouse).
The TMCH is one of the most important human rights protection mechanisms, which built into the ICANN’s (Internet Corporation for Assigned Names and Numbers) new gTLD program. The TMCH is a central database of all verified trademarks which are connected to every TLD that will launch in the future.
As a trademark proprietor, you ought to present your trademark information to the TMCH before or during the launch of new generic top-level domains. The TMCH verifies your trademark information. If your trademark information is valid, then it gives you an SMD (Signed Mark Data) file, which is a unique key that gives you an opportunity to enlist your domain name during the sunrise period of new generic top-level domains.
After getting an SMD file, you should submit it to an ICANN accredited registrar such as BookMyIdentity to enroll your own trademark as a domain name against any of new generic top-level domains.
Sometimes, numerous trademark owners place a request for the same domain name for their business. In this situation, the registry may possibly put this domain name to a sunrise auction, where the top bidder will be permitted to register this specific domain name.
Thus, if you want to secure your business trademark against particular top-level domains, you should do sunrise domain registration in a sunrise phase.
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